MARKETING CONSULTING

The Cape Marketing & Consulting Company’s experienced team of consultants are focused on helping you develop pragmatic and actionable solutions to the strategic challenges that your organisation faces.

MARKETING CONSULTING

The Cape Marketing & Consulting Company’s experienced team of consultants are focused on helping you develop pragmatic and actionable solutions to the strategic challenges that your organisation faces.

Whilst we certainly consult at all stages of the product lifecycle, we have a particular focus on the early and late stages, specifically on prelaunch & launch activities and preparing for patent expiry and a possible exit from the market.  Our consultants have worked on some of the most important launches in the industry and have also been involved in developing the exit strategies for some of the most high profile brands as they have lost exclusivity.

Whether you need support during the prelaunch and launch phases or need input in deciding how best to maximise revenues during the period leading up to a brand losing patent and in the post-patent phase, our experienced team of consultants are able to help you.  We can also provide valuable insight when you are deciding on strategic direction, analysing the market, positioning the brand or are reviewing the marketing structure.

We also work closely with our clients to deliver practical, integrated, multi-channel marketing solutions at all stages of the product lifecycle, with a particular focus on the prelaunch & launch phases, and the preparation to exit the market after loss of exclusivity. Whether you are in early phase development, preparing for a launch, developing a tactical, multichannel marketing plan, building a comprehensive medical education programme or preparing for loss of exclusivity, we can help you deliver on your objectives.

INTERIM MARKETING SUPPORT

Have you ever had an important project or product that required focused attention or additional resources but you lack the time or headcount to deliver what is required?

Are you reluctant to commit fixed headcount to a project or brand but need short-term marketing support to achieve your goals?

The Cape Marketing & Consulting Company can help you by picking up the short-term workload, irrespective of the duration of the project.  The Virtual Brand Team offers companies a way to increase brand team resources quickly and easily, without the burden of additional fixed headcount or long contract periods.  Our consultants are experienced, practical marketers who can bring their expertise to bear quickly and efficiently, helping you to meet your objectives.

Whether you need marketers for a specific project or an entire virtual marketing department to cover a brand, contact us to see how The Cape Marketing & Consulting Company can help you.