TRAINING

Do you have new members in your marketing team who you want to up-skill quickly?

MARKETING TRAINING

Do you want to improve your team’s general marketing skills, or improve your expertise in specific areas such as product launch?  If so, The Cape Marketing & Consulting Company may be well placed to help you.

We deliver blended training courses to extremely high standards, combining a unique simulation-based training system with in-class lectures and online training to deliver engaging and informative training programmes that can be tailored to your needs.   As our focus is purely on pharmaceutical marketing, we are able to offer courses that are immediately relevant and applicable to your marketers.

This focus has allowed us to successfully present courses on marketing fundamentals, brand planning, strategic marketing & launch excellence to audiences across Europe and the Middle East.

MARKETING FUNDAMENTALS

Our Marketing Fundamentals Programme is specifically designed to teach pharmaceutical brand managers how to build and implement an effective & efficient brand plan. It follows our recommended Brand Planning Process that emphasises the need for thorough and detailed market analysis as the first step in the evidence-based marketing process, using key insights to shape strategy, structure and tactics to deliver an optimal return on investment.

Plenary sessions are combined with group activities and an industry-leading business simulation to deliver a programme that is engaging, challenging and insightful. The case study that we use for this programme is based on an real (but anonymous) pharmaceutical market & product and is structured in such a way as to be challenging and realistic, as the decisions made of each team will impact budget, revenue and market share.

LAUNCH EXCELLENCE

Our Launch Excellence offers you the opportunity to improve your chances of an excellent launch by introducing the course participants to the cornerstones of successful launches. Building on the material covered in the Marketing Fundamentals course and covering elements as diverse as project management, market analysis, pricing and multichannel marketing tactics, this really is the course that every brand marketer should undertake.

Launch Excellence is a blended learning programme and typically culminates in a 3 day in-class session.  This allows us to combine plenary sessions and exercises with our bespoke Simpact simulation, a highly detailed business simulation based on a case study derived from an actual product launch within the pharmaceutical industry.

STRATEGIC MARKETING

Our innovative Strategic Marketing Course that is designed to complement and expand on the skills taught in our Brand Management and Launch Excellence courses.

As with all of our blended learning courses, the Strategic Marketing course is delivered using a combination of e-learning modules, in-class face-to-face training and our bespoke Simpact business simulation, allowing participants to practice their skills as they learn.

The course covers subjects such as Pricing, Finance & Alternative Business Models, as well as Innovation, Market Expansion Strategies & Strategic Negotiation.  Each module is comprised of a mix of theory and practical examples and have been written by industry experts in their fields.  These concepts are then built upon in the in-class sessions where theory is melded with active discussion, workshops and, of course, the business simulation, as delegates are guided through the programme by our experienced facilitators.

If you want to further develop your marketing expertise and are looking for an advanced course with which to challenge yourself, our Strategic Marketing course is certainly the right course for you.

We deliver blended training courses to extremely high standards, combining a unique simulation-based training system with in-class lectures and online training to deliver engaging and informative training programmes that can be tailored to your needs.